崗位職責(zé)：
To manage and ensure marketing strategies in accordance to overall NEVS business objective, China market objectives and global directives. Design brand framework base on global direction and adapt to Chinese market. Develop product platform lifecycle communication from new product launch to obsolescence phase. Provide business insights and facilitate global communications as well as inter-departmental communication within NEVS. Input to marketing strategies and planning for future products. Overall effort to achieve Marketing KPI and gain market position in sales and market share.
-Brand Strategy Communication & Facilitation
1.To develope overall brand strategy and framework for NEVS in China, and play as advocator for this brand essence and standard internally and externally ;
2.To also strengthen communication with global marketing, in order to ensure alignment with global strategy, business direction and marketing plan, to ensure a full utilisation of resources and an exchange of learning;
-Product Lifecycle Communication Planning & Mornitoring
1.To directly take charge of product lifecycle communciation strategy, provide input and guidance to marketing service teams, e.g. media, event, digital, track the KPI of marketing activities conducted;
2.Continuous monitoring of business status/opportunities of each product offering relative to: sales, profitability, competitiveness, technology trends, and operations fit compatibility.
-Cross functional integration
1.To coordinate reletive functions such as product, sales, service, PR to ensure synergized effots to ensure best product performance in the market.
2.With accumen in digitaliation trend, build NEVS distinction and prestige to differentiate from other competitors.
任職要求：
1.10+ years’ experience of direct marketing communication management prefer to be in Auto industry.
2.Have practical strategic and tactical marketing knowledge. Rich experience in consumer marketing strategy and execution is required.
3.Solid integrated marketing communication background and particular acquisition and sensibility for the digital world.
4.Solid knowledge of market and service structure in the Chinese vehicle environment
5.Excellent oral, written, organization, presentation and independent workload management skills.
6.Quick learner and problem solver.
7.Integrity, intelligent and proactive.
8.Have leadership qualities to lead and motivate the marketing communication team.
9.Fluent in written and spoken English and Chinese

國(guó)能新能源汽車有限公司成立于2015年6月，是一家由中國(guó)企業(yè)與瑞典NEVS(National Electric Vehicle Sweden)聯(lián)合組建的電動(dòng)汽車相關(guān)技術(shù)研發(fā)和整車生產(chǎn)企業(yè)，所在地為天津高新技術(shù)產(chǎn)業(yè)開發(fā)區(qū)，注冊(cè)資本24億元。
NEVS是原瑞典薩博汽車公司的所有者，國(guó)能新能源汽車由此繼承了薩博先進(jìn)的汽車平臺(tái)、技術(shù)開發(fā)和整車生產(chǎn)能力。作為中瑞技術(shù)轉(zhuǎn)移與商業(yè)合作的重要典范，國(guó)能新能源汽車致力于依托NEVS在設(shè)計(jì)、研發(fā)、生產(chǎn)方面的獨(dú)特優(yōu)勢(shì)，將北歐品質(zhì)和中國(guó)制造相結(jié)合，打造符合市場(chǎng)需求的高性能智能電動(dòng)汽車產(chǎn)品組合，包括乘用車和商用車，為用戶提供致臻愉悅的駕乘體驗(yàn)。此外，國(guó)能新能源汽車還將通過(guò)對(duì)清潔交通發(fā)展和出行方式創(chuàng)新的投入，讓城市生活更美好，持續(xù)助力環(huán)境與社會(huì)的可持續(xù)發(fā)展。

歡迎廣大汽車行業(yè)的優(yōu)秀人才加入我們，為塑造綠色出行，打造可持續(xù)性的未來(lái)共同努力。